Prof. Dr. Lazar Stošić, is a university professor and the President of the Association for the Development of Science, Engineering and Education, in Serbia. He also works as a leading researcher at the Center for Scientific Competence of DSTU, Department of Scientific and Technical Information and Scientific Publications Don State Technical University, Russia. Lazar has over ten years’ experience in scholarly publishing. His expertise includes editorial workflow management, conference organization, web technologies, web design, indexing, XML production, SEO, digital marketing, and new media technologies.

Lazar is Editor in Chief of the International Journal of Cognitive Research in Science, Engineering and Education, and member and reviewer of many international scientific journals, providing technical support for submission of metadata to Crossref and use of Crossref tools. His main aim as an ambassador is to help organizations and researchers understand the benefits of Crossref membership and the services that Crossref provides.